This is a beach side delivery app that I was the lead researcher and designer on.
Project overview
The product
Pool/Beach side delivery app
An app used for pool/beach side delivery from snack bar at beach
Project duration
Project has been worked on from June 2022-March 2023
THE PROBLEM
I was looking to create a pool/beach side delivery app for a snack bar. The app was new for the company to use.
THE GOAL
The goal of the project is to make an easy app for people relaxing at the beach or pool. Ease of use was key for this project.
UNDERSTANDING THE USER
The research conducted was done by creating personas of the type of person that would use this app. What are the pain points that they would experience?
I also created user stories to get a better idea of the type of person that might use this app.
Pain Points
- The delivery person not knowing where to deliver food to: Since the user was not at a physical address, how would the delivery person know where to deliver food too?
- App not equitable to users that did not speak English: Many users when going to a pool or beach for leisure are from other countries. They need for translation functions or larger pictures to understand the user flow.
- Ease of use: Users at a pool or beach need food delivery options that are easy to use.
- Good for older adults: Many users in beach communities are older and less technically savvy. This requires an app that is easy for seniors to use.
Persona
User Journey Map
STARTING THE DESIGN
Paper wireframes
With the early wireframe concepts you could see the ease of use of the app was important. I also wanted a feature to allow users to choose a location to be delivered to.
Digital wireframes
Low-fidelity prototype
This prototype shows a completed user flow of the pool/beachside delivery app.
Link to low-fidelity prototype
Usability study: findings
I conducted a usability study to see if users would be interested in getting food delivered to a beach chair and the ease of use of the menus in the app.
Round 1 findings
1.) Users liked getting food delivered to a beach chair.
2.) Users found it difficult to navigate with limited text.
3.) Better explanation of delivery to the chair is needed.
Round 2 findings
1.) Need to be more clear on how to use beach chair delivery function with text.
2.) The changes to language on homepage helped with navigation.
3.) Colors help with movement through the app user journey.
REFINE THE DESIGN
Mockups
Adding more text on where to click for the “find your chair” function made it clearer for the user to know where to click in the app. In the first iteration, I had limited text and a triangle box at the top of the screen. Now I have added text for clarity.
Before usability study
After usability study
A user that had a vision problem said that it was difficult for her eyes to see the buttons on a white background. I saw this as a P1 issue for equitability and change the background color to black and help with the contrast on the pages.
Before usability study 2
After usability study 2
Mockups
High-fidelity prototype
Link to high-fidelity prototype
Link to full high-fidelity prototype is above.
Accessibility considerations
1.) I made the pictures large to make it easy for users to see.
2.) The background was changed to a dark grey to create a larger contrast to the background.
3.) Button colors are bold and bright to easily see on screen.
GOING FORWARD
Takeaways
Impact:
The app helps users easily order from a pool or beachside snack bar and have food delivered to their chair.
Feedback from the app final mockups:
“Easier to use than Door Dash.”
What I learned:
Getting feedback from designs from a diverse population helps to make the designs better in every iteration. My first idea for the app very was limited text and big pictures. I learned that adding text can help lead to a better understanding and flow with the app.
Let’s connect!
Thank you for reviewing my work on the pool/ beachside delivery app. To contact me use the information below
Email: Amanda.M.Carlin@gmail.com
Website: Flyingpandaproductions.com
Flying Panda Productions 